Report

The state of local business web presence (2026)

Name: US local business web presence sample (2026)
Creator: Hubertino
License: https://hubertino.com/reports/local-business-web-presence-2026

Everyone says “just email the business.” But how many local businesses can you actually reach that way? We analyzed 7,332 US local businesses pulled from Google Maps across 15 industries and 25 cities. The short version: 91% list a website, but only 60% publish an email you can actually find — while 88% list a phone. Which is why the phone still isn't dead.

How we measured it

7,332 businesses sampled from Google Maps across 15 categories × 25 US cities (a central zip per city), 2026-07-18. “Has a website” = a site listed on the Google Maps profile. “Has an email” = a contact email discoverable on that site in a standard automated scrape. Percentages are over the sampled businesses. Aggregates only — no personal data is published.

91%

list a website

60%

publish a reachable email

88%

list a phone number

4.7★

average rating

Reachability varies wildly by industry

Email findability isn't uniform. In our sample, real estate agents were the most reachable by email (79% publish one), while auto repair shops were the least (39%) — the niches that list a phone but rarely a website. If you're prospecting the low-email industries, phone and SMS still win; for the high-email ones, cold email is fair game.

% with a findable email, by industry

79%

71%

71%

67%

64%

63%

62%

62%

60%

58%

53%

53%

48%

48%

39%

Industry	Sampled	Website	Email	Phone	Avg rating
Real estate agent	500	95%	79%	94%	4.9
Gym	480	96%	71%	93%	4.6
Med spa	410	97%	71%	99%	4.8
Landscaper	479	92%	67%	64%	4.7
Hair salon	497	90%	64%	94%	4.8
Dentist	484	93%	63%	99%	4.7
Restaurant	500	100%	62%	98%	4.5
Coffee shop	500	95%	62%	79%	4.6
Chiropractor	500	93%	60%	98%	4.9
Roofing contractor	500	89%	58%	90%	4.8
Plumber	500	89%	53%	66%	4.8
Law firm	500	98%	53%	98%	4.8
Electrician	490	80%	48%	82%	4.7
HVAC contractor	500	82%	48%	75%	4.8
Auto repair shop	492	74%	39%	96%	4.6

Email findability by city

Across 25 US cities, sorted by the share of businesses with a findable email.

City	Sampled	Website	Email
Miami, FL	289	90%	65%
Portland, OR	300	91%	65%
New York, NY	300	94%	64%
Boston, MA	300	93%	64%
Austin, TX	300	96%	63%
Nashville, TN	300	93%	63%
San Diego, CA	300	88%	62%
San Francisco, CA	290	91%	62%
Jacksonville, FL	290	89%	61%
Denver, CO	280	95%	61%
Houston, TX	280	93%	60%
Phoenix, AZ	300	92%	60%
Philadelphia, PA	300	88%	60%
Dallas, TX	280	92%	60%
Seattle, WA	300	88%	60%
Minneapolis, MN	300	88%	59%
Los Angeles, CA	284	82%	58%
Columbus, OH	291	92%	58%
Indianapolis, IN	280	93%	58%
Chicago, IL	289	91%	57%
San Jose, CA	300	87%	57%
Atlanta, GA	300	92%	57%
San Antonio, TX	300	89%	55%
Charlotte, NC	300	93%	55%
Las Vegas, NV	279	89%	49%

What it means for outreach

• Email alone leaves most of the market on the table. With 60% publishing a findable email, an email-only list misses the ~40% you can still call.
• Match the channel to the industry. High-email niches (real estate agents and similar) suit cold email; phone-first niches (auto repair shops) need a number, not an inbox.
• A good list carries both. The businesses without a website almost always still have a phone on their Google Maps listing — so the most complete lead lists pull phone, website and email together.

Cite this report:Hubertino, “The State of Local Business Web Presence (2026),” based on 7,332 US businesses sampled from Google Maps. Link to hubertino.com/reports/local-business-web-presence-2026. Want the underlying lists? Browse the live samples by city and industry.

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