Selling to med spas: building the list
By Doug Nielsen, Product Manager · Updated · first published
To build a list of med spas to sell to, scrape “medical spa” and “skin care clinic” on Google Maps, dedupe on place ID, and decide deliberately whether day spas belong. The list is easy; standing out in a crowded inbox is the work.
Our Google Maps scraper gives each med spa's rating and review count, the two numbers that make an opening line specific.
Key takeaways
- Medical spas and skin care clinics are clinical buyers; day and massage spas are wellness.
- Clinics on one website domain are one group: pitch head office once.
On this page6
Medical spa or day spa?
The label runs from physician-led injectables and laser clinics to day spas that added facials. Medical treatments carry rules on who may inject, supervise or own the business, varying by state and country; the buyer is a medical director or owner.
- med spa listings in our samples carry “medical spa”
- ~4 in 5
- carry “skin care clinic”
- ~2 in 5
- carry “laser hair removal service”
- 1 in 4
Segmenting a med spa list
Find the treatment focus
Secondary categories like “weight loss service” or “wellness center” show the main treatment; match equipment, financing and content offers to it.Use ratings and review counts
Elective treatments are chosen on reviews: review count tracks patient volume, and a trailing rating opens a reputation pitch.
Build your med spa list
- 100 free credits
- No card required
Reaching the owner
Front desks handle bookings, so email the published address, which owners often read after close; clinics sharing a domain are one group.
Tip
Proof beats features
What med spas buy, and what to be careful with
New-patient bookings, rebooking and memberships, financing for high-ticket treatments and staff training: anything that fills the appointment book.
Watch out
Treatment advertising is regulated
Common questions
Which Google Maps categories should I scrape for med spas?
Will I get emails for med spas?
How many med spas are in a city?
Written by
Doug Nielsen, Product Manager
Doug works on Hubertino; the guides on this site are published under his name. Last updated .