Hubertino
Add-on · Website check & SEO score

Website Analysis: find local businesses that need a better website

Google Maps calls a Facebook page a website. The check says what each listing's link really is, and scores real sites 0–10 with up to three fixes worth pitching.

Start free with 100 credits See plans
  • On Starter & Pro
  • Labels at no extra cost
  • In your XLSX & CSV
Hubertino's results in Cards view (invented Brooklyn dentists): Ferncastle Family Dental scored 3/10 with its top fixes, Kestry Dental Co labelled No website, Slatefern Dental a Social profile (Facebook), Quillan Street Dentistry 8/10, Glassbriar Dentistry a Link-in-bio page (Linktree) and Corvane Dental Studio 5/10
Each listing's website labelled, or scored with its top fixes.Each listing's website labelled, or scored with its top fixes, then the No real website filter on. Invented practices.
Free with the check

What each “website” really is

A business can put any link in its Google Maps website field. The check reads each link, opens the page when the domain alone doesn't tell, and says what's behind it. Labels cost nothing; only a business's own site gets a score.

  • Gets a score

    ferncastledental.comSEO 3/10

    The business's own site, even on a free builder subdomain. The only label that gets a score.

  • No website

    The listing has no link at all. You can filter these on every plan.

  • Social profile (Facebook)

    A Facebook, Instagram, TikTok or other social page.

  • Link-in-bio page (Linktree)

    A Linktree or a similar page of links.

  • Booking page (Setmore)

    An appointment page on a booking platform.

  • Delivery / marketplace page (Uber Eats)

    A menu on a delivery or ordering platform.

  • Directory listing (Yelp)

    A page about the business on a directory or review site.

  • Chain location page

    One branch's page on a chain or franchise's own site.

  • Not the business's site

    A site for another business, such as a reused domain.

  • Parked / placeholder

    A domain for sale, a host's default page or “coming soon”.

  • Unreachable

    It didn't load, or showed an error or a login wall. Open it before you pitch.

  • The No real site filter keeps all 10: every business without a working site of its own.

Web designers: switch on No real site and that's your call list: businesses people already find on Maps, sending them to a Facebook page, a Linktree or nowhere. More in how to find businesses without websites and web design leads, by niche.

Own websites only

The SEO score: ten checks, 0 to 10

Every own website is held to the same ten criteria. Each scores 0, ½ or 1; the score is their sum, rounded down, so a 10 means nothing left to fix.
A result card for Ferncastle Family Dental (invented): its own website, ferncastledental.com, with an SEO score of 3/10 and its top fixes: Title “Home” doesn't name the business or its service. The Google listing's phone number doesn't appear as text on the homepage. No LocalBusiness schema markup, so Google can't read the business details.
Ferncastle Family Dental (invented): 3/10, its three fixes marked in the lists.

Filter by SEO score

  • 0–3 poor
  • 4–6 fair
  • 7–10 good

Or sort by lowest score, so the weakest sites come first.

Measured in code · 5

Counted from the page's HTML.

  • Local SEO signalsa fix on the card

    The listing's phone, street and city appear as text on the page.

  • Structured dataa fix on the card

    LocalBusiness schema markup, so search engines can read the business details.

  • Technical basics

    HTTPS, a mobile viewport, a page language and a canonical URL, and not set to noindex.

  • Image alt text

    Alt text on at least four images in five.

  • Internal linking

    Links to at least five other pages on the site.

Judged on a fixed rubric · 5

Read from the page's own words.

  • Title taga fix on the card

    25–65 characters that name the business or its service, with the city or a service keyword.

  • Meta description

    70–160 characters that describe the services, ideally with the area.

  • Heading structure

    One H1 that states the business or service, with H2s that organise the page.

  • Content depth

    At least 300 words about the actual services.

  • Trust & conversion

    A clear call to action and a trust signal, such as reviews or years in business.

Revenue plays

Turn a score into a client

Each play is a filter on your results and an offer to make. Find yours.

  • For SEO agencies

    Weak websites in your niche

    Filter
    • SEO 0–3
    • Category: your niche
    Sell
    A fix-list audit first, then the monthly retainer.
    How SEO agencies find local clients

  • For web designers

    Reviewed businesses with no real site

    Filter
    • No real site
    • 50+ rev.
    Sell
    A site of their own, for a business customers already find.
    Find businesses without websites

  • For marketing freelancers

    Loved businesses, so-so websites

    Filter
    • 4.5★+
    • SEO 4–6
    Sell
    A rebuild, pitched to a business its customers already rate.
    More plays with the same export

  • For salon & restaurant marketers

    Bookings and orders on someone else's page

    Filter
    • Booking page
    • or Marketplace page
    Sell
    Their own booking or ordering site, without the platform in between.
    Restaurant lead generation

The top fixes

A fix makes the opening line

Each scored site comes with up to three fixes, biggest gap first, written in plain English about that page. Quote one in your first message: the owner can open their homepage and see it for themselves.

Other fixes it writes

  • Runs on a free wixsite.com subdomain instead of its own domain.
  • The homepage tells Google not to index it (meta robots noindex).
  • 5 of 14 images have no alt text.

When the site lists an email, it comes in the same scrape

Pricing

What it costs

You pay only for the websites it scores; the labels come with the check.

+10credits for each website it scores

On top of the 1 credit each new place costs. Labels are free: a place with no real website adds nothing to its 1 credit.

On Starter ($19/mo) and Pro ($69/mo)See plans

How billing works
  • Add-ons are charged only when they deliver. While a scrape runs, each new place holds up to 11 credits (1 for the place, 10 for the website check), or 31 with both add-ons on. When it finishes you pay for what was delivered, and the rest goes back to your balance.
  • It is charged per result, like the places: a business two of your searches find is two results, each charged its place and its add-ons.
  • Businesses on your existing-contacts list are delivered free, without the email lookup or add-ons.
  • Each add-on stays off until you switch it on for a scrape, on Starter or Pro. On the Free plan a scrape includes the places with their emails and social links.
  • The full rules are in the Terms, section 3.
FAQ

Questions

Labels, the score, accuracy, price and where the results go. Want the owner's name too? See Lead Enrichment.

What does the website check do?

It looks at the link in each business's Google Maps website field and labels it: the business's own website, no website, a social profile, a link-in-bio page, a booking page, a delivery or marketplace page, a directory listing, a chain's location page, another business's site, a parked or placeholder page, or a link that didn't load. Each own website then gets a 0–10 SEO score for the page the listing links to, with up to three fixes in plain English. In the app it's the Website check & SEO score switch on a places scrape, on Starter and Pro.

What counts as “no real website”?

Any of the 10 labels other than own website: no link at all, a social profile, a link-in-bio page, a booking, delivery or marketplace page, a directory listing, a chain's location page, another business's site, a parked or placeholder domain, or a link that didn't load. That's exactly what the No real site filter keeps. Listings with no link at all you can find on every plan, with the Website filter's No website option or an empty website column; the check, on Starter and Pro, catches the rest. For the manual way, see how to find businesses without websites.

How is the SEO score worked out?

From the page the listing links to, usually the homepage, against ten fixed criteria: title tag, meta description, headings, content depth, local signals (the listing's phone, street and city on the page), LocalBusiness structured data, technical basics (HTTPS, a mobile viewport, a page language, a canonical URL, not set to noindex), image alt text, internal links, and trust and conversion. Each scores 0, ½ or 1, and the score is their sum rounded down, so a 10 means nothing left to fix. Five are measured in code; the other five are graded by an automated reviewer on a fixed rubric, handed the measured facts.

Does the same page get the same score?

In our repeat runs, an unchanged page got the same score: the measured half is arithmetic, and the graded half runs at fixed settings on a fixed rubric. The score is a snapshot of that page on the day of the scrape; if the business changes its site, a later scrape can score it differently. It doesn't predict or guarantee rankings.

Can a label or a score be wrong?

Sometimes, so look before you pitch. Known social, link-in-bio, booking, delivery and directory platforms are recognised from the link's domain; any other page is read by the automated reviewer, which also decides whether it is the business's own site, a chain's page, another business's site or a parked domain. Only the page the listing links to is read, as it was on the day of the scrape. Unreachable means it didn't load, or showed an error or a login wall, when checked: open it yourself before telling anyone they have no website.

What does it cost?

10 credits for each website it scores, on top of the 1 credit per place, on Starter and Pro. Labels are free, and a place with no real website, or a site it can't score, costs only its 1 credit. Businesses on your existing-contacts list are never checked, and the check stays off until you switch it on for a scrape. See the plans.

Where do I see the results?

In the scrape's results, in Table or Cards view: each card shows its label, or its score and top fixes. Filter by No real site or by SEO score band (0–3, 4–6, 7–10), or sort by lowest score. The XLSX and CSV exports add three columns, website_type, seo_score and seo_issues, beside the phones and emails the Google Maps data extractor already gives you, and the API returns them too.

How is the website data handled?

The check reads the public page the listing links to, and nothing behind a login. The grading runs with a processor named in our Privacy policy, which says what is sent and where it is processed. The labels, scores and fixes go only into your scrape and its exports.
Try it on your niche · Starter & Pro

Every website, checked

A label for every place, and a score with its top fixes for the real sites it can read, in the same export as the phones and emails.
Start free with 100 credits Find the owners too

100 free credits · add-on on Starter & Pro

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