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Selling to real estate agents: building the list

By Doug Nielsen, Product Manager · Updated · first published

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To build a list of real estate agents to sell to, scrape “real estate agency” and “real estate agent” on Google Maps, dedupe on place ID, and split agents from brokerages, which buy differently.

Agents publish a contact email more often than most local businesses; the Google Maps email extractor page has the measured rates.

Key takeaways

  • Small monthly tools: pitch the agent. Office-wide software: pitch the broker.
  • Pitch from late fall through winter; spring is too busy.
  • Re-scrape before every campaign.
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Agents and brokerages are different buyers

Maps lists both, and many listings carry both categories. Most US agents are independent contractors who pay for much of their own marketing.

real estate listings in our samples carry “real estate agency”
~2 in 3
carry “real estate agent”
~1 in 2

Segmenting a real estate list

  1. Separate people from offices

    A person or team name is an agent; a brand at an office address is a brokerage branch.

  2. Split residential, commercial and property management

    Commercial deals are fewer and larger, property managers buy maintenance and tenant tools, residential agents buy leads.

  3. Read reviews as production

    Reviews come from closed deals, so hundreds usually mean a high-producing agent or team with budget for premium services.

  4. Check the website

    Brokerage or listings-vendor template sites are the opening for a web or SEO pitch.

Build your real estate agent list

Tick the cities or ZIP codes and our Google Maps data extractor returns every business with its phone, website and rating, plus the email from its own site where one is published. One credit per business delivered.
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Timing outreach around the busy season

Spring fills the weekends with listings and showings, and agents stop taking vendor calls. Late fall and winter, when they plan the year, is the window for coaching, CRM and lead-generation offers.

Tip

The phone works here

Agents tend to answer unknown numbers, since any call might be a client: leave a short voicemail, then email.

What agents buy

Leads first, then time savers: CRMs, transaction coordination, listing photos and video. Brokerages buy recruiting and retention, since agents switch often.

Watch out

Agent lists go stale fast

Agents enter and leave the business constantly, so an agent list goes stale faster than most.

Common questions

Which Google Maps categories should I scrape for real estate agents?

“Real estate agency”, “real estate agent” and “real estate consultant”; add “commercial real estate agency” or “property management company” if you sell to them, and “estate agent” in the UK. Dedupe on place ID.

Will I get emails for real estate agents?

Usually: about three in four agents we checked had a contact email, joint highest of the 20 categories we track.

Should I target agents or brokerages?

It depends on price: agents and teams for tools they pay for personally, the broker or office manager for anything office-wide, with branches grouped by website domain first.

Written by

Doug Nielsen, Product Manager

Doug works on Hubertino; the guides on this site are published under his name. Last updated .

From our lead samples

See the actual data

We've sampled 3,654 real estate agents across 324 cities. Real names, ratings, phones and domains, free to browse:

BrooklynLondonNew YorkSydneyMelbourneLos AngelesBerlinOrange CountyReal estate agent email lists by city
Contact email foundof businesses checked
Website of their ownof businesses sampled

Average Google rating

of the rated businesses sampled

4.8

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