Add-on · Decision makers
Lead Enrichment: find the business owners behind Google Maps listings
A Google Maps listing gets you the business, not who runs it. Decision makers adds its owner or top executive, where one is listed, with LinkedIn and a work email when known.
- On Starter & Pro
- No match, no charge
- Emails & socials at no extra cost
Enrichment
From listing to lead, in layers
A Google Maps listing gives you the business. Every places scrape adds an email from its own website when the site publishes one, and its social and ordering links, at no extra cost. Two paid add-ons go further: a website check with an SEO score, and the decision makers.
What you get
Up to two people per business
When a business can be matched: its most senior people first, current roles only.
Company size
A size band such as 51-200 employees, so you can tell a one-site practice from a group.
Name, job title and work email
Owners, founders, CEOs or other top executives, most senior first, in full in your export. The work email comes when one is known and is often inferred from the company's email pattern (r***@glassbriardental.com), so verify it before you send.
LinkedIn profile
To check they still hold the role, and to see who you're writing to.
Who gets one
Not every business. People are matched by the business's LinkedIn company page or its own website's domain, so a business with only a Facebook page or a booking link often can't be looked up, and larger companies and B2B firms are listed more often than a one-chair salon. No match, no charge.
Plays
Who to call, and what to offer
Each play is a filter on your results and an offer to make, now addressed to a person instead of a shared inbox.
For B2B & SaaS sales
Owners in your niche, by name
- Filter
- Category: your niche
- Has decision maker
- Sell
- A demo, pitched to the owner by name.
For SEO & web agencies
Weak websites, and who signs off
- Filter
- SEO 0–3 (poor)
- Has decision maker
- Sell
- The fix-list audit, sent to the person who decides.
For payroll, HR & insurance
Businesses big enough to need you
- Filter
- 11+ employees
- Has decision maker
- Sell
- Payroll, benefits or cover, offered to the owner or managing director.
For IT & managed services
Law firms nearby
- Filter
- Category: law firm
- Has decision maker
- Sell
- Managed IT and security, pitched to the managing partner.
Before you write to them
- Check the work email first: it is often inferred, so verify and clean the list before a campaign.
- Say where you found them in your first message, and why you're writing about their business.
- Check the rules for your market: cold email to a named person isn't allowed everywhere (GDPR for B2B lists).
- Honour opt-outs. Anyone named can object to us too: if you or your business is listed, and our Privacy Policy.
Pricing
What it costs
You pay only for the businesses it finds someone for; the emails and socials come with every scrape.
+20credits for each business it finds a decision maker for
On top of the 1 credit each new place costs. No decision maker found, no charge.
On Starter ($19/mo) and Pro ($69/mo)See plans
How billing works
- Add-ons are charged only when they deliver. While a scrape runs, each new place holds up to 21 credits (1 for the place, 20 for decision makers), or 31 with both add-ons on. When it finishes you pay for what was delivered, and the rest goes back to your balance.
- It is charged per result, like the places: a business two of your searches find is two results, each charged its place and its add-ons.
- Businesses on your existing-contacts list are delivered free, without the email lookup or add-ons.
- Each add-on stays off until you switch it on for a scrape, on Starter or Pro. On the Free plan a scrape includes the places with their emails and social links.
- The full rules are in the Terms, section 3.
FAQ
Questions
Who gets one, where the people come from, the emails, the price and privacy. Want each website scored too? See Website Analysis.
Does every business get one?
No. A business can only be matched by its LinkedIn company page or its own website's domain, so one with just a Facebook page or a booking link, and no company page, can't be looked up. Larger companies and B2B firms are listed more often than small owner-run shops. When no one is found, the row keeps everything else and the add-on costs nothing for it.
Where do the decision makers come from?
From a professional-data provider that compiles public professional profiles. Hubertino looks each business up there by its LinkedIn company page or its own website's domain, and keeps only the people whose current title fits. The Google Maps listing itself names no staff.
What does the decision-maker add-on return?
For each business it finds someone for: up to two current owners, founders, CEOs or other top executives, with name, job title, LinkedIn profile and a work email when one is known, plus the company's size band. They appear on the result cards and in the table, where the Has decision maker filter keeps only the businesses with someone listed. The XLSX and CSV exports and the API add company size and two contacts' columns (listed on the data extractor page). The email and social links from each business's own website come with every scrape anyway: see how to enrich a business list.
Who counts as a decision maker?
Someone whose current title is CEO, founder, owner or another top executive role such as president or managing director, looked for in that order, so the most senior come first. At a large company only a CEO, founder or owner counts, because a director or partner there usually runs a department, not the business. Assistants, advisers, investors and anyone who held the title before are left out. Two people at most.
Are the people current?
Only current titles are kept, as the provider holds them on the day you scrape. People change jobs and profiles lag behind, so open the LinkedIn profile before you write.
Can I email the work addresses straight away?
Check them first. A work email comes when one is known, and it is often inferred from the company's email pattern rather than published by the person. Run the list through an email verifier: how to clean and verify a scraped list.
What does it cost?
20 credits for each business it finds a decision maker for, on top of the 1 credit per place. Businesses with no one found cost nothing extra, and the businesses on your existing-contacts list never get add-ons. It's on the Starter and Pro plans and stays off until you switch it on for a scrape: see pricing.
Can I contact them under GDPR?
Names, titles and work emails are personal data, so once you export them you're the controller and the rules of the market you write to apply. Some markets allow B2B email about a person's role with an easy opt-out; Germany generally requires consent first. Our GDPR guide for B2B lists covers it (it isn't legal advice). Anyone named can ask us about their data or object: see if you or your business is listed and our Privacy Policy.
Why are the names masked on this page?
Public pages never show a person's details. The businesses and people here are invented and masked the way our sample export masks them, as initials. Your own export has them in full. More on what public pages never show.
Try it on your niche
Talk to the decision maker
Up to two per business where one can be found, beside the phone and any email the scrape found.
Decision makers on Starter & Pro