| What it's built for | A catalog of ready data services (Maps, reviews, emails, phone validation, marketplaces) you call and get results back from | A general web-scraping and automation platform: run, schedule, host and build scrapers for effectively any site |
| Google Maps specifically | A first-class, maintained service with its own endpoint and documented fields | Available through Store actors — several exist, quality and field coverage vary by author |
| Emails & contact enrichment | Available, but as separate billable services layered on top of the base scrape | Depends entirely on the actor you pick; some include website email extraction, some don't |
| Pricing model | Pay-as-you-go per record, no mandatory subscription; prepaid credit packs lower the effective rate, and each enrichment service meters separately | Monthly platform plan that bundles usage, plus metered compute units, plus per-actor fees (increasingly pay-per-result / pay-per-event as Apify sunsets flat actor rentals through 2026) |
| Technical skill required | Low for the web UI; an API key and basic HTTP for the API | Low to use a Store actor, high to get the platform's real value — building or modifying actors means JavaScript or Python |
| Cost predictability | Easier — you can usually estimate a job from record count before running it | Harder — compute units depend on runtime, retries, memory and proxy usage, so the same job can cost different amounts twice |
| Scale ceiling | High for its supported sources; large jobs run on their infrastructure asynchronously | Very high and horizontally scalable — concurrency and memory are things you buy and tune |
| Sources beyond Google Maps | A fixed catalog: other maps and directories, marketplaces, reviews, company and contact data | Essentially unbounded — thousands of Store actors, and anything you write yourself |
| Export & API | REST API, XLSX / CSV / JSON, async jobs with results fetched when ready | REST API, dataset exports in several formats, webhooks, scheduling and integrations |
| Who maintains the scraper | Outscraper — one vendor is accountable when a source changes | The actor's author, who may be Apify or a third-party developer; check the actor's activity and reviews |