A Google Places API alternative for building lead lists
The official Places API is the right tool for a lot of things — and building an outreach list generally isn't one of them. It's designed to power place features inside your own product: a search box, a store locator, a map. Used that way it's excellent. Used as a lead-list source it runs into three walls: the fields you want aren't there, results per search are capped, and the terms restrict storing what you pull.
Pick Hubertino if you…
- • need emails and social profiles, which the official API simply does not return
- • need deep coverage of a whole metro, not the first page or two of results
- • want a spreadsheet you can keep, sort and hand to a sales rep
- • don't want to build and maintain API plumbing and billing just to get a list
Use the Places API if you…
- • are building a product feature — autocomplete, a store locator, a map view
- • need live, always-current place data rendered alongside Google attribution
- • want the official, fully sanctioned integration path with Google support