How to find businesses without websites on Google Maps
By Doug Nielsen, Product Manager · Updated · first published
To find businesses without websites on Google Maps, scrape a category across an area and filter the export for a blank website, or one that's only a Facebook, Instagram or booking page. Of the 70,643 listings we sampled, 7% have no website and 2% only a social or booking page.
Our Google Maps data study shows which industries have the most no-website and social-only listings, so start there. On Starter and Pro, our Website Analysis add-on labels each listing's website for you and scores the real ones.
Key takeaways
- Industry matters far more than country: pick your niche from the table.
- Reach them by phone, not email.
- Work down by review count: many reviews and no site is the best row.
- Offer a fixed-price small site, not a retainer.
On this page7
Why no-website businesses are good prospects
“No website” is visible on the listing and maps onto something you can sell: a site, a booking flow or a Google Business Profile tune-up. They're on Maps to be found, and the owner usually answers the phone.
How common it is, by industry
Industry matters far more than country; the country split, with the review counts that suggest who can pay, is on our web design leads page.
| Industry | No site of its own | No website | Social or booking page only | Businesses sampled |
|---|---|---|---|---|
| Nail salons | 30% | 17.1% | 12.6% | 3,422 |
| Auto repair shops | 23% | 21.6% | 1.5% | 3,654 |
| Coffee shops | 21% | 12.6% | 8.0% | 3,666 |
| Hair salons | 19% | 13.4% | 5.8% | 3,634 |
| Electricians | 11% | 10.3% | 0.4% | 3,619 |
| Accountants | 8% | 8.1% | 0.4% | 3,401 |
| Landscapers | 8% | 6.8% | 1.2% | 3,612 |
| Plumbers | 7% | 6.6% | 0.4% | 3,644 |
| HVAC contractors | 7% | 6.7% | 0.2% | 3,639 |
| Roofing contractors | 6% | 6.2% | 0.3% | 3,649 |
| Moving companies | 5% | 4.6% | 0.6% | 3,372 |
| Chiropractors | 5% | 4.9% | 0.3% | 3,535 |
| Med spas | 5% | 3.2% | 1.8% | 2,804 |
| Real estate agents | 4% | 3.6% | 0.5% | 3,654 |
| Restaurants | 4% | 3.1% | 1.0% | 3,667 |
| Gyms | 3% | 2.5% | 1.0% | 3,563 |
| Dentists | 3% | 2.5% | 0.1% | 3,665 |
| Veterinarians | 3% | 2.3% | 0.2% | 3,409 |
| Physical therapists | 2% | 2.4% | 0.1% | 3,384 |
| Law firms | 2% | 2.1% | 0.0% | 3,650 |
How we counted
Out of every business sampled in the industry across the US, UK, Germany, Canada and Australia. No site of its own is the next two columns together. Social or booking page only: the listing links Facebook, Instagram, Linktree, Yelp, Vagaro, Fresha, Booksy or the like. A share resting on fewer than 30 businesses shows “–”. Industries sorted by the two shares combined. Samples taken July–September 2026. By country, with review counts: web design leads.
Note
Read the table as a lower bound
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How to build the list
Scrape the category across a whole area
Run the industries at the top of the table through a Google Maps scraper ZIP code by ZIP code (why), not just the first 120 results.Filter on the website and domain columns
Blank means no site on file. A domain such as facebook.com, instagram.com, linktr.ee, vagaro.com, fresha.com or booksy.com means a page but no site of its own.Spot-check five by name
Some have a site never linked to their profile: “your site isn't linked to your Maps listing” opens the call.Sort by review count, descending
140 reviews and no website means customers but no funnel; two reviews usually means not ready to buy. The median no-website listing we sampled has 50 reviews.
=IF(F2="", "No website", IF(REGEXMATCH(LOWER(G2), "(^|\.)(facebook\.com|instagram\.com|linktr\.ee|tiktok\.com|twitter\.com|x\.com|linkedin\.com|yelp\.com|wa\.me|glossgenius\.com|vagaro\.com|fresha\.com|booksy\.com|styleseat\.com|schedulicity\.com|mindbodyonline\.com|setmore\.com|toasttab\.com|opentable\.com|resy\.com|doordash\.com|ubereats\.com|grubhub\.com)$"), "Social or booking only", "Own site"))Fill it down a new column, then filter. The pattern matches the platforms our figures count; add others your market uses. In Excel, filter website for (Blanks) and domain with a Contains text filter.
How to reach them
Emails come from websites, so few of these businesses have a findable email, but 87% of the 5,012 no-website listings we sampled show a phone number.
Tip
Open with specifics
The downsides: price sensitivity and volume
A business that hasn't paid for a website in fifteen years won't start with a retainer; a fixed-price small site tends to close where a proposal doesn't.
Volume is limited: in 15 of the 20 industries we sample, fewer than one listing in ten lacks a site of its own, so this segment usually feeds a campaign rather than being one. Businesses with sites that rank badly are a bigger pool; see how SEO agencies find local clients.
Common questions
Which businesses are most likely to have no website?
Can I filter for “no website” before scraping?
What about businesses whose only site is a Facebook page?
Written by
Doug Nielsen, Product Manager
Doug works on Hubertino; the guides on this site are published under his name. Last updated .